Business & beauty industry leader, dedicated to your growth.
I help burned-out beauty pros transition from behind the chair to impactful, income-generating business models without starting over.




19 Years in the Beauty Industry and Still Evolving
I’ve built a career that spans salon ownership, a luxury hair extension line, leadership roles at two major beauty colleges and hosting Beauty Moves, a podcast centered on empowerment in our industry. I know beauty. I know burnout. And I know the business models that actually work in today’s world.
From Hands-On to High-Level
After nearly two decades in the trenches, I’ve learned that real success in beauty means owning your time and your talent. My coaching is tailored for professionals like you—experts who want to evolve, lead and expand without sacrificing everything they’ve built.



19 Years in the Beauty Industry and Still Evolving
I’ve built a career that spans salon ownership, a luxury hair extension line, leadership roles at two major beauty colleges and hosting Beauty Moves, a podcast centered on empowerment in our industry. I know beauty. I know burnout. And I know the business models that actually work in today’s world.
From Hands-On to High-Level
After nearly two decades in the trenches, I’ve learned that real success in beauty means owning your time and your talent. My coaching is tailored for professionals like you—experts who want to evolve, lead and expand without sacrificing everything they’ve built.

Here’s What I Bring to the Table
01
Industry-rooted strategy with executive-level structure
02
Deep empathy for the grind and real solutions out of it
03
A track record of helping beauty pros launch scalable offers, streamline systems and reclaim their energy
what people say
Working with Coyetta has really helped me get clear on where my passions have always lied and how to move forward. She has encouraged me to really put myself in my work and to lead with authenticity. I am making my dreams happen now and I'm very grateful for her help!
Sadrina M.Entrepreneur
It was an absolute pleasure being a part of the Coyetta's Podcast. The conversation was really engaging and I really felt like I was in a conversation with an old friend. I could tell Coyetta was well versed with my brand and had done her research. We had a great time.

& Performance Coach
Coyetta has been a big inspiration for me over the last few years. She is such a hard-working businesswoman & mother. I am inspired by her determination and seeing her consistency keeps me going! Being a part of her podcast has been such a great opportunity, she has shared her words of knowledge from a business point of view and I can’t wait to see what the future holds for her!
Monique SmithFashion Influencer
I can't thank Coyetta enough for the invaluable mentorship I received from her on how to utilize Instagram for my business. I struggled with how to. create informative and eye-catching content. She connected me to free apps and tools that were easy to use to repost content and generate more leads. Her wealth of knowledge and passion to help other newcomers build and brand their business is refreshing. I can't thank her enough for all her time spent, her motivational tips and her encouraging words.
Janice H.Entrepreneur
