I AM COYETTA

Beauty Industry Leader and Business Strategist

I know the challenges you’re facing because I’ve been there. As a beauty professional, I built my business through hard work and determination, but I quickly realized that hustle alone wasn’t enough. I was burnt out and unsure of how to scale. That’s when I developed the systems and strategies that transformed my business and now, I use them to help others do the same.

My Story

This isn't my first rodeo...

In 2005, fresh out of cosmetology school, I stepped boldly into entrepreneurship, launching my first business with little more than passion and determination. Over the years, I expanded my expertise, starting a successful hair business in 2016 to complement my services. By 2018, I recognized the need to share my journey and insights with others, so I launched a podcast to inspire and empower women seeking growth and transformation.

With nearly two decades of experience in the beauty industry and leadership, I’ve walked the same path as many six-figure beauty entrepreneurs. I understand the unique challenges you face—balancing creativity with business strategy, scaling operations, and leading with confidence. More importantly, I’ve mastered the solutions to help you overcome them.

The beauty industry is brimming with talent, but too many professionals settle for survival instead of success. My mission is to guide beauty entrepreneurs in simplifying their operations, elevating their pricing, and leading with clarity and purpose. Together, we’ll build a business that not only grows your revenue but also aligns with your vision, values, and the lifestyle you deserve.

It’s time to stop navigating this journey alone. Let’s unlock the next level of success in your beauty business—on your terms.

My Story

This isn't my first rodeo...

In 2005, I launched my first business after graduating from cosmetology school. To add to my services, I started a hair business in 2016. In 2018, I began a podcast to chronicle my growth in business and reach masses of women who were seeking growth and change. Now that I’ve started my own online business in 2019, I’m helping others do the same. All this while maintaining my family life, as a wife and a mother of five! Yes, I said five.

My knowledge and expertise in business have motivated me to help others start their own online business by offering detailed and comprehensive courses and coaching. Starting a business is one of the most fulfilling things you can do in your life. However, I can understand the frustration of not knowing how to begin or feeling overwhelmed by the process. As a business owner, I want to provide direction, allowing you to concentrate on making your business successful. I help others reach their full potential with a sense of connection to something much larger than themselves by helping women move past their fears. Through my experiences, I have gained a lot of knowledge and experience that can help you take your life and business to the next level.

I combine my industry experience with proven business strategies to deliver results that are practical, sustainable, and tailored to you. Whether it’s through one-on-one coaching, VIP Days, my goal is always the same: to help you create a business that works for you, not the other way around.

Let's work together

Here’s how I can help you start your business

Courses & Masterclasses

Each course and masterclass is specifically designed to cover all you need to launch your business.

Free tools and resources

Get access to free resources and tools to help enhance your brand.

Book me for your next event

Want me to speak at your next event? or would you like to be featured on my next podcast? I would love to hear from you.

Don't Know where to Start?

Interested in my services but don’t you know where to start or what you need? Let’s connect!

How you can launch your business

Here’s how I can help you start your business

Courses & Masterclasses

Each course and masterclass is specifically designed to cover all you need to launch your business.

Free tools and resources

Get access to free resources and tools to help enhance your brand.

Book me for your next event

Want me to speak at your next event? or would you like to be featured on my next podcast? I would love to hear from you.

Don't Know where to Start?

Interested in my services but don’t you know where to start or what you need? Book a free discovery call today!

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